A little removed from the lively heart of Koenji around JR Koenji Station lie the quieter neighborhoods of Umezato (Shin-Koenji Station) and Wada (Higashi-Koenji Station).
Wada, in particular, is almost entirely residential and sits some distance from the station. This is a neighborhood defined by everyday life: long-established local shops and small, independently run stores scattered along its streets.
At DOMANIKA, take a moment to glimpse Tokyo as it is lived—unhurried, familiar, and quietly authentic.
DOMANIKA is a shop run by MANIKA FACTORY, a brand rooted primarily in apparel.
The story began with original camping gear, but the brand’s activities have since grown far beyond that. Today, as stated on their official website, they “sew clothing, create original textiles, and remake or print on much-loved vintage garments.”
It’s a place where hands-on craftsmanship and a deep affection for materials come together—quietly expressive, and unmistakably their own.
Everyday wear with a subtle alternative edge—both clothing and lifestyle goods. In Wada, it’s not uncommon to spot locals wearing pieces from this shop.
“Oh, that’s from manika, right?”
“Yeah, it is.”
Snippets of conversation like this drift casually through the neighborhood. It’s a charming scene—and perhaps something you don’t encounter very often in other parts of Tokyo.
普段使いできるんだけど、どこかがオルタナティブなデザイン・素材の服。雑貨。この店の服を着ている和田の住民も少なくない…
A perfect Tokyo—and Suginami—souvenir is DOMANIKA’s “SUGI-NAM” series, one of the brand’s standout hits.
The design features a map of Suginami Ward, complete with the names of its neighborhoods carefully labeled. Part of its appeal may lie in the playful twist on the name itself: Suginami rendered as “SUGI-NAM.” And then there’s the bold declaration—“a damn great ward.”
Inspired by a truly great part of the city, this is a truly great wardrobe to take home as a Tokyo souvenir.
The series comes in a range of items, including T-shirts and hoodies.
東京の、そして杉並区のお土産としてオススメしたいのが、DOMANIKAのヒットプロダクツの一つである「SUGI-NAM」シリーズ。杉並区の地図をデザインモチーフにしている。ちゃんと、杉並区内の街の名前も記載されている。なにしろ、「杉並（すぎなみ）」を「スギナム」と遊んで表記しているのも人気の一因？そして、「クソ最高な区」と。最高な区をモチーフとした最高なワードローブを東京土産にどうぞ。 Tシャツ、フーディーなどいろいろなアイテムに展開されている。（写真：Manika Factory 公式インスタグラムより）
Now then—let us introduce “En-chan”.
He is the designer behind MANIKA-FACTORY, and also the master of the café-bar DOMANIKA.Below is his profile as a designer and creative director, taken from the official website.
Profile:
Yohei Endo is a graphic designer based in Tokyo, also known as the creative director of “Tabi Douguyaya” MANIKA. As a silkscreen artist, he is highly regarded for his work that blends art and design using the silkscreen technique on a variety of materials. His creations are simple yet impactful, leaving a lasting impression on viewers.
At MANIKA, he oversees the visual direction for products and exhibitions, shaping the brand’s creative philosophy. In his silkscreen art, Yohei Endo prints unique designs onto clothing, accessories, and interior items, infusing everyday objects with artistic expression and new life.
…So much has been written, but our own impression—formed simply by watching the people who come and go from this café-bar—is this:
“That laid-back local guy who lives freely and looks effortlessly cool.”
That image is, quite literally, embodied by the master of DOMANIKA’s café-bar—perhaps best described as the owner of a thoroughly modern izakaya. His personality defines the place. Drawn by his character, a steady stream of customers stops by.
Most of them sip coffee or enjoy a drink—while casually shopping for clothes at the same time.
En-chan’s recommended art, books, toys, etc. are lined up in the cafe/bar space. In other words, it’s En-chan’s room.
カフェ/バースペースには、エンちゃんオススメのアート、蔵書、玩具などが並ぶ。つまり、エンちゃんの部屋になっている。
The menu is hung on the wall like an izakaya or a restaurant. En-chan can also drink sake obtained from various lands.
まるで居酒屋や料理屋のように、壁にメニューが掲げられている。エンちゃんが、様々な土地から入手した酒も呑める。「燃え上がれ！バーニングソーセージ（ツマミ）」がどうしても気になる。
There are also a few knims, so ask for recommendations at that time. Barning sausage is a must.
ちょっとしたツマミもあるので、その時々のオススメを聞いてみて。バーニンソーセージはマスト。
You come to buy clothes—and somehow, the designer ends up pouring you sake from a tokkuri.
It feels oddly normal, yet completely unexpected. This is the kind of everyday magic you’ll find here.Even if there are regulars chatting inside, don’t hesitate to step in. That’s the unspoken rule.
In Tokyo, you’ll often find clothing stores with a small counter serving coffee or beer—but a place that takes both fashion and café/bar culture this seriously is rare. And in an apparel shop, sake served in a traditional tokkuri with ochoko cups? Almost unheard of.
This is a uniquely Tokyo kind of everyday life—unexpected, unpretentious, and absolutely worth experiencing.
服を買う。酒やコーヒーを飲む。この2つの日常が一つのコンパクトなショップで楽しめるのは素敵。店の一角のカウンターでコーヒーやビールを…というスタイルは多いのだが、これだけ両方のコンテンツに本気のカフェ/バー運営はなかなかに無い。服を買ったその場で徳利にお猪口で呑む・・・は、まずあり得ない。そんな、珍しい東京の日常も楽しもう。
DOMANIKA (MANIKA FACTORY SHOP)
3-8-1 Wada, Suginami-ku, Tokyo
Friday 17:00-23:00
Saturday 15:00-23:00
Sunday 15:00-23:00
※may be open on public holidays.
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東京都杉並区和田３丁目８−１
金曜日 17時00分～23時00分
土曜日 15時00分～23時00分
日曜日 15時00分～23時00分
※祝日は営業する場合もあります。
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